Hey dog people!
Are you finding yourself scrambling to create content at the last minute, or worse, going weeks without posting?
But the key to staying on top of your game is simple: a content schedule.
A content schedule might sound like just another task to add to your already busy day. But trust me, it’s the best tool you’ll ever implement in your marketing strategy.
Not only does it help you stay organized, but it also builds a predictable rhythm that aligns with your business goals and lifestyle.
Don’t overcomplicate it - let me help you build one that works for you.
Why Your Dog Business Social Media Strategy needs to follow a Content Schedule:
Consistency Builds Trust
Consistency is king when it comes to online marketing. Whether it's on Instagram, your blog, or even email newsletters, regular content shows your audience you’re reliable. You need to show up for them first, if you’re hoping for them to show up for you, too.
Reduces Overwhelm
One of the most common pain points for dog business owners is feeling overwhelmed by the constant need for new content ideas. A content schedule allows you to plan ahead and create a manageable workflow. Instead of scrambling to post last-minute, you can batch-create content and schedule it out over time.
Improves Focus and Creativity
When you’re not constantly thinking about what to post, you free up mental energy to focus on your clients and your creativity. Knowing you have a plan in place allows you to be more thoughtful with your content creation, giving you the space to create high-quality, valuable posts.
Boosts Engagement
When your content is well-planned, it aligns better with your audience’s needs and the times they are most active online. This helps boost engagement, making sure your posts are seen and interacted with, rather than getting lost in the shuffle.
How to Get on a Consistent Content Schedule for Social Media
Now that you know the why, let’s dive into the how.
Here are actionable steps you can take to get yourself on a content schedule that fits your business and lifestyle.
Define Your Content Goals
What do you want to achieve with your content? Is it more engagement on social media, driving traffic to your website, or converting followers into paying clients?
Defining your goals will help you shape your content strategy and decide what type of content you need to create.
Choose Your Platform
Don’t feel like you need to be on every single platform. Choose the ONE platform where your target audience is most active. Stick to where you can commit to showing up consistently.
Set a Realistic Posting Frequency
One of the biggest mistakes is overcommitting to a frequency you can’t sustain. Start small. If you can only post once or twice a week, that’s a great start!
As you get more comfortable with the rhythm (and more efficient with your content creation), you can always increase your posting frequency.
Create a Content Calendar
This is where the magic happens. Your content calendar doesn’t need to be fancy—Google Sheets or a Doc works just fine! Lay out your month and plan what you’ll post and when.
(This is a really important step. By separating out the planning from the producing of your content, you prevent something called task switching that absolutely destroys productivity.)
Batch-Create Content
Once your calendar is set, block out a few hours once or twice a month to batch-create your content. This makes it much easier to stick to your schedule, even on your busiest weeks.
Pro Tip: Canva is an excellent free tool for creating social media graphics, and it has tons of templates specifically for pet businesses!
Review and Adjust
Every few months, take a look at what’s working and what isn’t. Are certain types of content getting more engagement? Adjust your schedule and strategy based on what resonates most with your audience.
The best part about a simple content schedule is that it’s flexible and can evolve with your business.
Your Next Steps for Content Success
Having a content schedule is so important if you want to show up on social media consistently without burning out.
A well-planned content strategy will completely change the way you feel about the time you spend on social media.
Ready to take the next step? Start small—define your goals, choose your platform, and set a posting frequency you can maintain. With a little planning, you’ll be amazed at how much easier content creation becomes, freeing you up to focus on what you love most: helping dogs and their owners!
Free Content Creation Cheat Sheet
Don’t waste any more time guessing what to post!
Download The Key Three Content Creation Cheat Sheet, a quick guide to the elements every post should have.
With this cheat sheet, you’ll have a clear direction for creating effective social media posts.
Download the free cheat sheet below:
Your dog nerd friend,
Mattison
About Me
I’m Mattison Skoog-Simpson, a certified dog trainer and behavior consultant (CPDT-KA, CDBC) with a degree in advertising and a background in corporate system solutions.
I help professional dog trainers and dog business owners implement strategic Organic Marketing plans in their business and use social media to reach their dreamiest clients without breaking the bank or burning out.
Follow me on Instagram @TheDogBizNerd and @FreedbyTraining.
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