A 4-week live coaching program for dog trainers and business owners ready to ditch burnout, attract their dream clients without paid ads, and fall in love with their work all over again.
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For dog trainers and business owners who are tired of juggling everything on their own, struggling with inconsistent income, and feeling like their business is running them—this program is your path to building a thriving, sustainable business that aligns with your values and gives you back your time and energy.
Whether you're a seasoned dog business owner looking to refine your strategy or just starting out, this program is designed to guide you through building visibility, creating client funnels, and overcoming sales challenges. You'll walk away with the tools, confidence, and support you need to transform your business—on your terms.
So you can go from…
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Scrambling for clients and unpredictable income… to enjoying a steady stream of ideal clients who value your expertise and align with your training philosophy.
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Feeling overwhelmed by endless admin tasks and marketing confusion… to running your business with streamlined systems that save time and simplify your workflow.
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Second-guessing your pricing and struggling with “selling”... to confidently charging what you’re worth and having authentic conversations that naturally lead to bookings.
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Sacrificing your personal time and feeling on the edge of burnout… to having a balanced schedule that supports both your business growth and your life outside of work.
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Doubting your ability to grow sustainably… to leading a thriving, ethical business that reflects your values and makes a meaningful impact in the dog community.
Tell me if this sounds like you…
You’re working late into the night, juggling training sessions, admin tasks, and social media posts—yet your calendar still feels empty and unpredictable. You’re tired of the feast-or-famine cycle and constantly worrying about where your next client will come from.
Every time you sit down to “market yourself,” you’re hit with overwhelm—posting feels pointless, paid ads feel like a gamble, and you wish there was an easier way to connect with the clients who actually value your work.
You started this business because you love dogs, but now you feel more like a stressed-out admin than an actual pet professional. Your time is stretched so thin that you’ve lost the joy and energy that made you start this journey in the first place.
Despite all the hard work you’ve put into your business, you’re stuck feeling like you’re running in circles, unsure of how to grow sustainably without sacrificing your values—or your sanity.
Imagine instead…
​Waking up every morning knowing exactly how your business will run today—with systems that support you, clients you love, and a clear plan for sustainable growth.
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Creating authentic connections with ideal clients who respect your time, pay your worth, and align with your values—all without paid advertising or feeling pushy.
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Feeling fully in control of your business, with a spacious schedule that gives you time for yourself, your loved ones, and the dogs you’re passionate about helping.
​​You need to make a change to see a change.
I know you don’t want to keep spinning your wheels, stuck in burnout mode, and struggling to balance your passion with the business demands. But it doesn’t have to be this way. The Sustainable Dog Biz is here to help you break free and create the business you’ve been dreaming of.
Are you ready to wake up each day excited about your business, knowing you’ll work with clients who respect your expertise and share your excitement to work together?
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Are you ready to enjoy a consistent flow of clients and income—without relying on paid ads or endlessly hustling on social media?
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Are you ready to reclaim your evenings and weekends, create a schedule that feels spacious, and finally have time for yourself and the people (and dogs) you love?
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Are you ready to step into the role of a thriving business owner who is fully aligned with their values, making an impact in the dog community, and living a balanced, fulfilling life?
Imagine waking up on a Monday morning feeling calm and excited, with a spacious schedule full of clients who respect your time and value your expertise. Your business runs smoothly with automated systems handling the details, leaving you free to focus on what you love—helping dogs and making a meaningful impact—while enjoying guilt-free evenings with loved ones.
You’ve heard the buzzwords -
Funnels, automation, visibility—but what does it all mean for dog trainers and business owners like you? The Sustainable Dog Biz breaks these concepts down into actionable steps and tools that simplify your work and help your business thrive, all while staying true to your values.
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Here’s how it works:
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Business Ecosystem Mapping: Think of this as creating a visual roadmap for how your business operates. From the services you offer to the way clients discover and engage with you, you’ll identify how every piece connects and uncover opportunities to strengthen and streamline your systems.
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Custom GPT-Powered Tools: These aren’t generic AI tools—they’re crafted specifically for dog trainers. You’ll learn how to use them to generate marketing materials like social media captions, client emails, and lead funnels, saving you hours each week while keeping your messaging authentic.
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Values-Driven Marketing: Forget about feeling “salesy” or pushy. This program teaches you how to market your business in a way that aligns with your ethics, using strategies like storytelling, organic content creation, and community building to attract the right clients without paid ads.
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Sustainable Growth Systems: We focus on automating repetitive tasks, organizing your client journey, and implementing tools that make your business run smoothly—even when you’re not actively working. From email funnels to CRM tools, you’ll build a business foundation that frees up your time and energy.
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Client Attraction Without the Hustle: Stop chasing clients and start drawing them in. You’ll create a visibility strategy tailored to your strengths—whether that’s through social media, SEO, or local networking—ensuring consistent inquiries from people who truly align with your philosophy.
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By the end of the program, concepts like “funnels” and “automations” won’t just make sense—they’ll be the backbone of a thriving, sustainable business that gives you the freedom to focus on what you love most: helping dogs and their people.
Work with me to implement
the four pillars of a sustainable dog business
Throughout The Sustainable Dog Biz, I’m going to show you the exact tools and strategies you need to build a thriving, sustainable, and values-driven business.
Here’s a breakdown of what you’ll learn in each module:
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Week 1: Values
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Define the values that guide your business decisions and attract your ideal clients.
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Craft offers that align with your expertise and meet client needs.
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Map your entire business ecosystem, identifying gaps and opportunities for growth.
​​​​Week 2: Systems
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Streamline your operations with automation tools for onboarding, scheduling, and follow-ups.
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Build a functional client acquisition funnel that nurtures leads and converts with ease.
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Save hours every week with templates and systems designed to simplify your workflow.
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​Week 3: Visibility
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Implement a tailored visibility strategy that leverages social media, email marketing, and local connections.
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Overcome visibility blocks and confidently share your message with authenticity.
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Create a 90-day content plan to stay consistent and attract your dream clients.
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Week 4: Adaptability
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Strengthen client relationships by focusing on care, authenticity, and trust.
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Identify and release unaligned services, clients, or habits to make space for growth.
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Adapt your business to thrive through seasonal changes and market fluctuations.​
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By the end of the program, you’ll have the clarity, systems, and confidence to create a business that not only supports your goals but also aligns with your passion and values.
This is for you if…
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You’re a dog trainer or business owner who’s ready to attract clients consistently without relying on paid ads or feeling “salesy.”
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You’re tired of burnout and endless admin tasks and want streamlined systems that give you back your time.
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You’re passionate about building a values-driven, ethical business that aligns with your love for dogs and your personal goals.
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You want to feel confident in pricing and selling your services while creating meaningful relationships with clients.
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You’re ready to take action and commit to creating a sustainable, thriving business that supports your life and work balance.
This is not for you if…
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You’re looking for a quick fix or aren’t willing to invest the time and effort to implement changes.
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You rely heavily on paid advertising and high-pressure sales tactics and don’t want to explore organic, values-driven strategies.
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You’re unwilling to shift your mindset or systems to create a business aligned with your ethics and long-term vision.
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You’re not open to trying new strategies or engaging in collaboration and feedback to grow your business.
Here’s what’s included:
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4 Weeks of Live Coaching and Workshops: Weekly video lessons, live group calls, and personalized 1:1 coaching to guide you every step of the way.
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Custom GPT Tools: Access to AI-driven tools for creating captions, emails, and client funnels, tailored specifically for dog trainers.
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Done-for-You Templates and Swipe Files: Pre-built resources for business ecosystem mapping, pricing scripts, lead funnels, and more.
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Lifetime Access to Replays and Bonus Content: Revisit lessons, calls, and bonus workshops at your own pace whenever you need them.
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The Dog Nerd Network: Alumni access to a private community of like-minded professionals for feedback, support, and collaboration.
Plus… these insanely valuable bonuses!
[BONUS #1] Bloom Your Dog Biz From Within Audio Series
A deep dive into aligning your business with your values and passion. This series and guided journal helps you tackle personal topics that have a professional impact within your business so you can grow from the inside out.​
[BONUS #2] The Dog Biz Content Creation Lab
Say goodbye to content overwhelm! This hands-on resource shows you how to understand, plan, create, and repurpose content for social media. Easily maintain consistency using custom GPT-powered prompts and highly trained “Dog Biz Bots” designed for dog professionals.
[BONUS #3] 3 Months Free Membership to The Dog Nerd Network
Join a vibrant community of dog business professionals for ongoing support, feedback, and collaboration. With this bonus, you’ll have three months of free access to exclusive resources, live calls, and a network of like-minded peers who truly get it.
Your Guide: Mattison SKoog-simpson
Hey! I’m Mattison Skoog-Simpson, aka “The Dog Biz Nerd” and creator of The Sustainable Dog Biz! As a Certified Dog Behavior Consultant (CDBC) and Certified Professional Dog Trainer (CPDT-KA) with a degree in Advertising (B.S. Science, Advertising), I built my dog training business from the ground up using aligned organic marketing methods, and now I’m helping dog trainers like you transform their businesses into thriving, sustainable ecosystems that reflect their passion and values.
I know firsthand how overwhelming it can feel to juggle client work, marketing, and operations while trying to maintain balance in your life. That’s why I created this program—to give you the tools, systems, and confidence to build a business that works for you, not the other way around.
I’m here to help you move away from burnout and uncertainty and into a place of clarity, consistency, and growth—because you deserve a business that aligns with your passion for dogs and supports your life outside of work.
Let’s create a business that finally clicks - together!
Questions (and answers)
What happens after I enroll?
Once you enroll, you’ll receive a welcome email with all the details you need to get started. The program officially begins on Monday February 3rd and runs for four weeks, ending on Friday February 28th.
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When will all of the course content be available?
Each week, new content is released to guide you step-by-step through the program. You’ll also have access to live group calls, workshops, and personalized coaching sessions throughout the four weeks.
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Will this course always be available?
No, this is a live, time-sensitive program designed for maximum engagement and support. Enrollment closes January 31st at midnight, and the next round may not be available for several months.
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What if I can’t make the live calls?
No problem! All live calls and workshops are recorded, and you’ll have lifetime access to the replays so you can catch up at your convenience.
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What kind of support will I get in this program?
You’ll receive a combination of 1:1 coaching, group calls, and ongoing support through The Dog Nerd Network. You’ll also have access to custom tools, templates, and replays to ensure your success.
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Can I work 1:1 with Mattison?
Yes! This program includes two personalized 1:1 coaching sessions with me to tackle your specific challenges and goals. If you’re looking for additional 1:1 support, contact me to discuss customized coaching options.
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What are the payment options?
There are two flexible payment plans to make this program accessible for everyone. Choose between a one-time payment or installments at checkout.
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What is the refund policy?
I want you to feel confident in your decision to join. If you complete the first week of the program and feel it’s not the right fit for you, I’ll offer a full refund (the refund period expires Friday Feb 7th at midnight).
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What’s the difference between this course and The GROWTH Blueprint?
The Sustainable Dog Biz is an immersive program that combines live coaching, personalized support, and practical tools to help you build a sustainable business. Unlike my other offerings, this program is specifically focused on implementation and creating systems that drive long-term growth and balance. The GROWTH Blueprint is a comprehensive introduction to using Organic Marketing in your business. This is taking an even deeper dive into your foundations, with a heavy implementation focus.
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What do I need to do/be/have before I join?
All you need is a desire to create a thriving, sustainable dog business and the willingness to put the strategies into action. No advanced tech skills or prior business expertise required—this program is designed to meet you where you are.
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I haven’t start my dog business yet; would this still be a good fit for me?
Absolutely! Whether you’re just starting to build your systems or you’ve been in business for years, this program is tailored to help you wherever you are on your journey. If you have specific concerns, feel free to reach out, and I’ll help you decide if it’s the right fit.
the dog biz of your dreams is within your reach. You can have...
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A steady, consistent flow of ideal clients who value your expertise and align with your training philosophy—without relying on paid ads.
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Clear, streamlined systems that save you time and keep your business running smoothly, so you can focus on what you love.
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A personalized visibility strategy that feels aligned with your values and attracts the right audience for your business.
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A sustainable business ecosystem that supports long-term growth, financial stability, and a work-life balance that works for you.
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Lifetime tools and resources to continue growing your business while staying true to your passion and vision.
